It's funny to see how a south african mobile company has decided to use viral marketing codes to launch a new service. Moreover, that's interesting to see these kind of campaigns even if we can regret the absence of figures in the video. Anyway, the question is to know if this campaign was successful for this operator ?
Monday, January 31, 2011
Interesting Case Study of the launch of Telkom
It's funny to see how a south african mobile company has decided to use viral marketing codes to launch a new service. Moreover, that's interesting to see these kind of campaigns even if we can regret the absence of figures in the video. Anyway, the question is to know if this campaign was successful for this operator ?
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