As Socia Media has reached maturity, we're entering into the new era of Social Entertainment. What does that means ? People are now aware of every social media tool that let them get into Real Time conversations based on sharing links and ideas. As you all know, there are more human users than companies on Internet and this is a crucial point for every marketers to understand. Especially, when you think about which contents are shared by Social Networkers, or curators as it is now the new way to describe them.
Now, Companies and marketers must think about what content people really want to watch, what they really want to share and why will they share it. This way, they will be able to produce the right pieces of content for the right people. Now, I let you watch the conclusions of this study and make your own mind about the changes that are induced by this presentation
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